ads

ads is a Paid ads & campaigns skill for AI agents, published by coreyhaines31 in the marketingskills repository on GitHub. Skillspace rates ads D (69/100) and it passed the safety scan; a judge model has also reviewed it.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Grade
D
Quality
69 / 100
Safety
Passed
GitHub stars
49,936

Placed #5 of 6 in the judged category final for Paid ads & campaigns.

This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.

Our review

Architecture
91 / 100
Maturity
Structured: ships references or scripts
Security scan
No issues found
License
Not declared. Check the repository before reusing it.

Judge review

Placed #5 of 6 in the judged category final for Paid ads & campaigns.

  • Trigger7676
  • Instructions8484
  • Specificity8282
  • Safety7272
  • Disclosure9292
  • Maintenance8282
The best progressive-disclosure design in the group, a lean routing table into roughly a dozen intent-specific reference files, but the visible core is a generic intake with no stated safeguards against untrusted exported data.
A meaningfully more mature evolution of the same skill, with an extensive intent-routed reference library and backward-compatible config-file discovery.

Not checked yet

  • Category is a classifier prediction; no model has read this skill yet
  • No blind task eval yet
  • Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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