analytics
analytics is a Marketing analytics & attribution skill for AI agents, published by coreyhaines31 in the marketingskills repository on GitHub. Skillspace rates analytics D (69/100) and it passed the safety scan; a judge model has also reviewed it.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.
- Grade
- D
- Quality
- 69 / 100
- Safety
- Passed
- GitHub stars
- 49,936
Placed #5 of 6 in the judged category final for Marketing analytics & attribution.
This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.
Our review
- Architecture
- 91 / 100
- Maturity
- Structured: ships references or scripts
- Security scan
- No issues found
- License
- Not declared. Check the repository before reusing it.
Judge review
Placed #5 of 6 in the judged category final for Marketing analytics & attribution.
- Trigger
85 85 - Instructions
81 81 - Specificity
79 79 - Safety
88 88 - Disclosure
83 83 - Maintenance
74 74
Clean GA4/GTM tracking-plan primer with real gtag and dataLayer snippets and proper reference-file splitting, but the event tables themselves stay fairly generic.
Same solid GA4/GTM/UTM content, but broader natural-language triggers and backward-compatible config lookup show it is the actively maintained fork.
Not checked yet
- Category is a classifier prediction; no model has read this skill yet
- No blind task eval yet
- Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
- Sibling files (scripts, references) not fetched; security scan covers SKILL.md only
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