analytics-insights
analytics-insights is a Marketing analytics & attribution skill for AI agents, published by indranilbanerjee in the digital-marketing-pro repository on GitHub. Skillspace rates analytics-insights D (64/100) and it passed the safety scan; the rating is based on static analysis only.
Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel group for attributing AI-referred traffic. Triggers on \"/digital-marketing-pro:analytics-insights\", \"why did traffic drop\", \"define our KPIs\", \"design an executive dashboard\", \"can we do marketing mix modeling\". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:gsc-ai-performance and /digital-marketing-pro:aeo-audit to triangulate AI-surface impressions against actual traffic.
- Grade
- D
- Quality
- 64 / 100
- Safety
- Passed
- GitHub stars
- 815
Unproven: rated by static analysis only, not yet compared head-to-head.
This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.
Our review
- Architecture
- 100 / 100
- Maturity
- Basic: a single SKILL.md
- Security scan
- Low-risk patterns
- License
- Not declared. Check the repository before reusing it.
What the scanner flagged
- mentions secrets in text
Not checked yet
- Category is a classifier prediction; no model has read this skill yet
- Not judged on the rubric yet (not a contender in its category)
- No blind task eval yet
- Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
- Sibling files (scripts, references) not fetched; security scan covers SKILL.md only
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