guimkt-brandformance-planner

guimkt-brandformance-planner is a Growth strategy & launches skill for AI agents, published by guilhermemarketing in the esc-skills repository on GitHub. Skillspace rates guimkt-brandformance-planner D (66/100) and it passed the safety scan; the rating is based on static analysis only.

Planejamento estratégico de mix Branding vs. Performance com alocação de budget, cadência e métricas por fase do funil. Diagnostica maturidade de marca (escala 1-5), recomenda mix awareness/consideration/conversion, projeta cenários (conservador/moderado/agressivo), e mapeia sinais de marca que alimentam algoritmos. Baseada em Les Binet & Peter Field (60/40), Byron Sharp (How Brands Grow), Ehrenberg-Bass (mental/physical availability), Brandformance Flywheel e Funil Invertido (gui.marketing). Integra com executive-performance-report para leitura correta de resultados de branding. Use quando precisar planejar mix branding vs performance, alocar budget por fase do funil, diagnosticar maturidade de marca, definir KPIs de brand, criar plano de brandformance, avaliar SOV, planejar awareness, equilibrar curto e longo prazo, ou qualquer variação de "quanto investir em marca", "brand vs performance", "brandformance", "plano de awareness", "mix de funil", "SOV strategy", "branded search…

Grade
D
Quality
66 / 100
Safety
Passed
GitHub stars
54

Unproven: rated by static analysis only, not yet compared head-to-head.

Our two independent classifiers differ on this skill's category, so treat the placement as provisional.

This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.

View source on GitHubguilhermemarketing/esc-skills

Our review

Architecture
73 / 100
Maturity
Structured: ships references or scripts
Security scan
No issues found
License
Not declared. Check the repository before reusing it.
Adoption
Adopted by 0 other repositories, in 0 collections

Not checked yet

  • Not judged on the rubric yet (not a contender in its category)
  • No blind task eval yet
  • Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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