guimkt-measurement-plan-architect

guimkt-measurement-plan-architect is a Marketing analytics & attribution skill for AI agents, published by guilhermemarketing in the esc-skills repository on GitHub. Skillspace rates guimkt-measurement-plan-architect D (62/100) and it passed the safety scan; the rating is based on static analysis only.

Transforma briefing + ICP + LP em plano completo de mensuração para geração de leads qualificados. Gera arquitetura de tracking, taxonomia GA4, dataLayer schema, plano GTM web + server-side, lead quality & conversion value schema, offline conversions, enhanced conversions specs, consent mode v2, e QA checklist. Inclui arquitetura de dados WhatsApp-first para operações brasileiras: CTWA (Click to WhatsApp Ads), WABA referral, BSUID, pipelines BSP → CRM. Aplica filosofia Brandformance e Funil Invertido de gui.marketing. Etapa 2 do pipeline /esc-start. Fronteira com utm-governance: esta skill define a ARQUITETURA (o que medir, quais eventos, qual fluxo de dados); utm-governance cuida da OPERAÇÃO (naming conventions, templates por canal, auditoria). Use quando precisar criar plano de mensuração, arquitetura de tracking, tagueamento GA4, plano de GTM, dataLayer spec, offline conversions, enhanced conversions, consent mode, lead scoring schema, conversion value schema, plano de dados para…

Grade
D
Quality
62 / 100
Safety
Passed
GitHub stars
54

Unproven: rated by static analysis only, not yet compared head-to-head.

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View source on GitHubguilhermemarketing/esc-skills

Our review

Architecture
66 / 100
Maturity
Structured: ships references or scripts
Security scan
No issues found
License
Not declared. Check the repository before reusing it.
Adoption
Adopted by 0 other repositories, in 0 collections

Not checked yet

  • Not judged on the rubric yet (not a contender in its category)
  • No blind task eval yet
  • Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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