guimkt-utm-governance

guimkt-utm-governance is a Marketing analytics & attribution skill for AI agents, published by guilhermemarketing in the esc-skills repository on GitHub. Skillspace rates guimkt-utm-governance D (62/100) and it passed the safety scan; the rating is based on static analysis only.

Cria convenção operacional de UTMs, templates por plataforma com macros dinâmicos, auditoria de inconsistências e integração com CRM para atribuição ponta-a-ponta do funil de vendas. Complementa measurement-plan-architect (que define a ARQUITETURA) com disciplina de OPERAÇÃO: naming conventions, templates prontos (Google, Meta, LinkedIn, TikTok, Pinterest, email), regras de validação, auditoria de UTMs existentes e integração com GA4 channel groups. Inclui cenários WhatsApp-first (CTWA, WABA, BSPs, referral, BSUID) para operações brasileiras onde WhatsApp é o canal core de vendas e prospecção. Filosofia: sem gclid/fbclid/li_fat_id no CRM, não há atribuição determinística. Sem naming consistente, o GA4 classifica como "(Unassigned)". Sem WABA referral em CTWA, o algoritmo otimiza para conversas, não para clientes. Use quando precisar criar convenção de UTMs, template de UTM por canal, auditar UTMs existentes, corrigir tráfego unassigned no GA4, governança de UTMs, naming convention de…

Grade
D
Quality
62 / 100
Safety
Passed
GitHub stars
54

Unproven: rated by static analysis only, not yet compared head-to-head.

This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.

View source on GitHubguilhermemarketing/esc-skills

Our review

Architecture
66 / 100
Maturity
Structured: ships references or scripts
Security scan
No issues found
License
Not declared. Check the repository before reusing it.
Adoption
Adopted by 0 other repositories, in 0 collections

Not checked yet

  • Not judged on the rubric yet (not a contender in its category)
  • No blind task eval yet
  • Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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