marketing-operations

marketing-operations is a Marketing analytics & attribution skill for AI agents, published by NEON-Rutger in the B2B-revops-skills repository on GitHub. Skillspace rates marketing-operations D (66/100) and it passed the safety scan; the rating is based on static analysis only.

Marketing operations for B2B revenue teams: lead scoring, attribution, campaign tracking, and handoff protocols. Use when the user mentions marketing operations, marops, lead scoring, MQL definition, MQL to SQL handoff, lead routing, attribution modeling, multi-touch attribution, W-shaped attribution, marketing sourced pipeline, campaign operations, UTM taxonomy, demand gen ops, channel mix, marketing SLA, speed to lead, ICP fit scoring, SPICED lead scoring, ICP fit matrix, selection fit, urgency fit, qualification tier scoring, T1 T2 T3 leads, or ICP fit scoring. Also trigger when someone says "sales says our leads are garbage" or "we can't attribute revenue to campaigns." BOUNDARY: Covers marketing OPERATIONS (lead management, attribution, campaign ops). For HubSpot, see revops-hubspot. For funnel math, see revops-metrics. For ICP BUILDING methodology (GAP method, customer interviews), see icp-builder.

Grade
D
Quality
66 / 100
Safety
Passed
GitHub stars
37

Unproven: rated by static analysis only, not yet compared head-to-head.

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View source on GitHubNEON-Rutger/B2B-revops-skills

Our review

Architecture
84 / 100
Maturity
Structured: ships references or scripts
Security scan
No issues found
License
MIT
Adoption
Adopted by 0 other repositories, in 0 collections

Not checked yet

  • Not judged on the rubric yet (not a contender in its category)
  • No blind task eval yet
  • Scope (portable / vendor / repo-internal) not assessed; only the top of each category is read for scope
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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