mmm-modeling

mmm-modeling is a Marketing analytics & attribution skill for AI agents, published by pymc-labs in the pymc-marketing repository on GitHub. Skillspace rates mmm-modeling D (62/100) and it passed the safety scan; the rating is based on static analysis only.

Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, BudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.

Grade
D
Quality
62 / 100
Safety
Passed
GitHub stars
1,199

Unproven: rated by static analysis only, not yet compared head-to-head.

Our two independent classifiers differ on this skill's category, so treat the placement as provisional.

This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.

Our review

Architecture
78 / 100
Maturity
Structured: ships references or scripts
Security scan
No issues found
License
Apache-2.0
Adoption
Adopted by 0 other repositories, in 0 collections
Scope
Vendor-specific: built around one product. Media Mix Modeling using PyMC-Marketing's own MMM class/API.

Not checked yet

  • Not judged on the rubric yet (not a contender in its category)
  • No blind task eval yet
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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