visual-formats

visual-formats is an Ad creative & visual marketing skill for AI agents, published by motion-team in the creative-strategy-skills repository on GitHub. Skillspace rates visual-formats D (63/100) and it passed the safety scan; the rating is based on static analysis only.

A reference library of 45+ visual ad formats for Meta and paid social, each with a definition, funnel stage guidance, and medium (video/static/both). Use this whenever choosing how an ad should look and feel, building out a creative concept, writing a creative brief, or deciding which format best serves a messaging angle and awareness stage. Trigger when the user asks "what format should this be," "how should we execute this," "give me concept ideas," or any time a creative concept needs a production structure. Always pair with creative-mechanics to fully flesh out the concept — format defines the vessel, mechanic defines the cognitive move inside it. Either can come first; they work in both directions.

Grade
D
Quality
63 / 100
Safety
Passed
GitHub stars
139

Unproven: rated by static analysis only, not yet compared head-to-head.

This rating describes the version of the repository we crawled; it may have changed since, so go by its current files.

Our review

Architecture
90 / 100
Maturity
Basic: a single SKILL.md
Security scan
No issues found
License
MIT
Adoption
Adopted by 0 other repositories, in 0 collections
Scope
Portable: works in any project. General reference glossary of ad visual formats, usable by any advertiser.

Not checked yet

  • Not judged on the rubric yet (not a contender in its category)
  • No blind task eval yet
  • Sibling files (scripts, references) not fetched; security scan covers SKILL.md only

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